In 2016, we launched Cool:Off, the event industry's first refund window. This gives customers a 72-hour window to claim a refund if their circumstances change — no questions asked.
The initiative proved hugely successful, helping to boost event sales by up to 22% by reducing customer uncertainty. 🎟️
💡 Why extend Cool:Off?
Rescheduled events can leave customers feeling uncertain about whether they should purchase tickets.
By extending the Cool:Off window, you can give customers the confidence to book now, knowing they have additional flexibility if their plans change.
This can be particularly useful for events taking place later in the year, where customers may be unsure about their availability.
📅 Extend Cool:Off to 28 Days
We're offering promoters the opportunity to extend the standard 72-hour Cool:Off window.
We recommend extending this to 28 days, as we believe this can help increase customer confidence and encourage more ticket sales.
This gives customers more flexibility while helping you continue to promote and sell tickets for your rescheduled event.
📧 How do I enable the extension?
If you'd like to extend the Cool:Off window for your event, please get in touch with the relevant team: