In 2016, we launched Cool:Off; the event industry's first refund window. This offered customers a 72-hour window to claim a refund if their circumstances change, with no questions asked. This initiative proved hugely successful, boosting event sales by up to 22%, thanks to reduced customer uncertainty. (Did we mention it was an award-winning move? We probably should have.)
β
Cool:Off is an opt-in service at the moment, so nothing will change unless you specifically request to use this service. You can enable this within the Promotion Centre following this link when logged into your account. Scroll down to the Account Details section and select Cool:Off as Yes. Then click Save.
You can extend the Cool:Off window to any length between 3 days and 28 days. We're recommending that you extend the Cool:Off window to 28 days, as we believe this will strongly encourage consumer confidence and thus sales for your events. Get in touch if you'd like to enable this on your event.
β
βpromoters@skiddle.com for general enquires
βam@skiddle.com if you have an account manager