In 2016, we launched Cool:Off, the event industry's first refund window.
Cool:Off gives customers a set period after purchasing their ticket in which they can request a refund if their circumstances change — no questions asked.
The initiative has proved hugely successful, helping to boost event sales by up to 22% by giving customers greater confidence when purchasing tickets. 🎟️
💡 What are the benefits of Cool:Off?
Cool:Off helps remove some of the uncertainty customers can have when purchasing tickets in advance.
By giving customers the flexibility to change their mind within the Cool:Off period, you can:
📈 Encourage more customers to purchase tickets.
🙌 Increase customer confidence.
🎟️ Potentially boost ticket sales.
😊 Provide customers with greater flexibility when booking.
⚙️ How do I enable Cool:Off?
Cool:Off is currently an opt-in service, so nothing will change unless you specifically choose to enable it.
To activate Cool:Off:
Log into the Promotion Centre.
Go to Account Details.
Find the Cool:Off option.
Select Yes.
Click Save.
📅 How long can the Cool:Off period be?
You can set the Cool:Off window to anywhere between 3 and 28 days.
We recommend extending the Cool:Off window to 28 days, as we believe the additional flexibility can help increase consumer confidence and encourage more ticket sales.
If you'd like to enable Cool:Off for your event, get in touch with the relevant team below.