Your short description is your opportunity to sell your event with a brief overview that appears at the top of your listing page.
It can also act as an event preview in areas where space is limited, such as when your listing appears on one of our partner feeds.
🎯 What Should I Include?
To get the most from your short description, we recommend including:
🎤 Artists
🎶 Genres
🔑 Relevant keywords
📣 Any additional information that helps sell your event
Use information that isn't already included in your event title to give customers more reasons to click and find out more.
🔎 Why Is the Short Description Important?
The short description is the first block of text customers see after the essential event information.
It's also used when your event appears in search results, so it's an important opportunity to improve your event's visibility.
Our team has invested heavily in search engine optimisation (SEO), so make sure you're making the most of your short description.
📝 Short Description Guidelines
We recommend keeping your short description between 100–150 characters.
⚠️ Please Note: Only lowercase text will pull through correctly to our partner feeds. Avoid using block capitals, as this may result in your listing being flagged.
💡 Short Description Examples
Bristol bass kings The Blast host bassline don Skepsis for the Bristol leg of his new 'Selection' tour.
AGMP presents Big Country on their 'Return To Steeltown' 35th Anniversary Tour with The Ramonas.
The MJR Group by arrangement with Miracle Artists presents British hard rock band UFO live in Leamington Spa.
🛠️ How to Create a Great Short Description
Here are some simple templates you can use:
🎤 Promoter + Genre + Artist
‘Promoter’ presents ‘genre’ ‘band’ ‘artist’ alongside ‘support acts’
📍 Artist + Location + Tour
‘Location’ of ‘artist’ comes to ‘city’ as part of their ‘name of tour’
💿 Artist + New Music
‘Artist’ returns to ‘county’ in support of ‘recent album’ featuring ‘new single’
🚀 Get Creative
Your keywords are interchangeable and can be arranged however you like.
Consider using:
📰 Information from the artist's press release
💬 Quotes
🎶 Genre and music descriptors
🎤 Support acts
📍 Location details
💿 Recent releases or tours
Use your short description to grab attention, improve visibility and sell your event.
📈 Improve Your Free Marketing Eligibility
Having a good short description is part of making your event eligible for our free Facebook re-targeting service.
You'll also need to ensure you have a high-quality event image uploaded.
For tips on uploading a suitable event image, see our guide on A Good Event Image.