Campaign Tags allow you to track sales generated through specific links, giving you a clear breakdown of where your ticket sales have come from.
🔗 How Do Campaign Tags Work?
Campaign Tags are easy to set up. Simply add ?skcampaign= to the end of your event URL, followed by the name of your campaign or rep.
For example:
https://www.skiddle.com/e/12345678/?skcampaign=johnsmith
Once customers use this link to purchase tickets, the sales will be attributed to the relevant Campaign Tag.
📊 Where Can I View My Campaign Sales?
Once sales have been made, you can view your Campaign Tag statistics in the Promotion Centre.
Head to:
Analytics → Ticket Stats → Campaign Breakdown
Here you'll be able to see the sales generated through your different Campaign Tags.
💡 Campaign Tags vs Rep System
Campaign Tags work in a similar way to the Rep system, but they are primarily designed to help you track sales yourself rather than offer rewards or commission for tickets sold.
⚠️ Important: Campaign Tags and Reps should not be used at the same time.
💳 Using Campaign Tags with Stripe
If you're using Stripe as your payment processor, Campaign Tags are a useful alternative to the Rep system.
The Rep system cannot be used alongside Stripe payments, whereas Campaign Tags allow you to continue tracking sales from specific links.