Be clear what the event is about - make sure you include any artists that are performing, music genres, etc so people unfamiliar with your event can get a good idea before committing to buy
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Be clear why people should buy a ticket - do they get in quicker (queue jump?)? Pay less than on the door? Will your event sell out? The more incentive you can give people to buy up-front the more you will sell
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Ensure your advance price is cheaper than your door price. Having your door price the same (or even less!) will damage any advance sales as people will just walk-up to your event
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Use Earlybird tickets - you may want to offer different price tiers - for example, first 50 tickets at £10, next 100 tickets at £12, or £15 on the door. This helps to drive early sales, plus lets you monitor which price point attracts the most sales
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Don't lower your ticket price once onsale - this will annoy customers who have already purchased. Instead, start low and increase your price as sales and demand grows.
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Ensure your ticket link is displayed prominently - remember, customers can buy 24/7 from us so ensure the link is clear on your social media, flyers and posters.
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Get your event listed as early as possible - events listed early always sell the most tickets.