Even if you are not currently planning to run ads, we recommend that you set up your pixel and conversions API for each one of your event pages.
For best practice, if you have different events for different pages, we also advise that you create unique pixels for each one, where your audiences and/or your events are very different.
Please follow the steps below or in this loom: https://www.loom.com/share/d49c147f00bd422c852c4e8f5d351bd8
1. Go to business.facebook.com and select your business manager account.
2. Select the Hamburger (3 stacked horizontal lines) in the top left and then Events Manager (depending on your business manager, this may be on the bottom left or top left of your screen).
3. Select the relevant Pixel under Data Sources
4. Select Settings and then copy and paste your Pixel ID into the relevant section of beta promotion centre.
5. Still in Settings, now scroll down until you see Generate Access Token. Copy and paste this into beta promotion centre.