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How to Create a Facebook Dataset (formerly Pixel)
How to Create a Facebook Dataset (formerly Pixel)

How to create a new Facebook Dataset in a few easy steps.

Updated over a week ago

If you find you are not able to follow the steps below, you may have an older version of Facebook Business Manager. Please follow Facebook's guide here:

1. Go to and select your business manager account that is associated with your Dataset. If you do not have an account, you will need to create one first.

2. Select Settings (Cog symbol at the bottom of your screen on the far left, says 'settings' beside it).

3. Just above, to the right on your screen, you will see Data Sources, click that. A drop down menu will be revealed. Select Datasets.

3. Go to Add (blue button, top-middle of screen). Name the Dataset (Make sure the name is clear for you and anyone else that might use it. For example, if it's for the Skiddle website, 'eventname-skiddle' will help you to differentiate it from other Datasets.

5. Press Continue

5. Follow the on-screen instructions

If you need further help, please refer to Facebook's Business Help Centre here:

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