Tracking pixels are a highly effective way of marketing your event to a responsive audience. Using pixels, you can create retargetting audiences, monitor ad campaigns and more.


How do they work?

You can place your marketing pixels onto your Skiddle events. As user's perform actions, such as adding tickets to their basket, or purchasing, tracking data will be sent to your pixels.


Skiddle supports Google Adwords, Google Analytics, Facebook, Snapchat and Tiktok Pixels.

Adding your pixels

To add your tracking pixel head to the Promotion Centre and choose which event you would like to add the pixel to.

On the left-hand side click on the Promotion menu, then Tracking

This screen will appear:

Insert your pixel and press the <update tracking> button to activate.

What events are fired from the pixels?

Pixel

Event

Facebook

ViewContent*, AddtoChart, Purchase

Snapchat

Start_Checkout, Purchase

TikTok

InitiateCheckout, CompletePayment

Google Analytics

page_view, begin_checkout, purchase

Google Adwords

Purchase

* Available upon request, conditions apply.

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