To activate, you need to generate an Access Token for your pixel, as follows.
Open Business Manager and select the correct business associated with your pixel
Go to ‘More tools’ > Events Manager
Locate the pixel that you wish to use to track. If you’ve already setup a pixel on Skiddle, you should use the same pixel.
On the pixel, go to Settings. Ensure ‘Automatic Advanced Matching’ is ON, then click ‘Show Options” and ensure each option is turned ON
Scroll down to Conversions API
Click ‘Generate Access Token’.
Please copy the entire access token and enter it into the ‘Tracking’ menu on the Promotion Centre or provide this to your Account Manager.