If you have tickets set to Remind Me, you can manually set up a Lead event with your pixel. You may want to do this so that you can create a custom audience of customers that have signed up or to track and optimise your Meta Ads.

To do this, follow the steps below;

1. Go to https://business.facebook.com/select and select your business manager account (If the page you land on says 'Business Suite' in the top left and not 'Business Manager,' then you do not have a Business Manager yet. If this is the case, please go to this article first

2. Select Business Settings (the cog symbol) at the bottom left of your screen

3. To the left of your screen, towards the bottom, you'll see Data Sources, click the dropdown and then select Datasets

4. Find and select your Dataset and then click Open in Events Manager to the right. On the right of the screen, you will see Manage Integrations, click this.

5. Select the Manage tab to the left of Meta Pixel, click Open Event Setup Tool and then Open Event Setup Tool again. Paste in the url of your event page and then Open Website.

6. A small window will pop-up on the top left of your screen. Click Track New Button and then the SEND ME A REMINDER button. Finally select the Lead event from the dropdown menu and then click Confirm.