❓ What is GDPR?
GDPR (General Data Protection Regulation) is legislation designed to strengthen and unify data protection laws and protect individuals' personal information.
The GDPR came into effect in the UK and EU on 25 May 2018.
📋 What happens to my customer data on Skiddle?
The first time you download customer data that customers have opted in to share, you'll need to accept a data sharing agreement and complete a short GDPR video.
This ensures you understand your responsibilities when handling customer data.
🎥 Why do I have to watch a GDPR video?
At Skiddle, we take customer data seriously.
The short online video explains what you can and can't do with customer data and helps you understand your responsibilities under GDPR.
🔐 What happens when I get access to my customer data?
Once customer data has been downloaded from Skiddle, you are responsible for ensuring that you handle it in accordance with applicable data protection legislation.
Skiddle can help with questions relating to our services, but we recommend contacting the ICO for advice about your own policies and processes.
👥 Does GDPR apply to me?
Yes. GDPR applies to businesses and individuals who handle personal data, regardless of the size of their event or the number of tickets sold.
📝 Will I need to sign a new agreement?
You may need to accept a data sharing agreement before accessing customer data.
This agreement makes it clear that once customer data has been downloaded from Skiddle, it is your responsibility to handle it appropriately.
📄 I have just signed a contract. Will I need to sign another one?
If you're already on an existing contract, you may need to accept a variation to update the relevant data protection terms.
📧 What happens if I want to send an e-flyer?
If you're booking an e-flyer through Skiddle, the process remains unchanged. Skiddle manages its own marketing communications and only sends relevant marketing to customers in accordance with its marketing permissions.
If you want to send direct marketing yourself, you must ensure that you have the appropriate consent or other lawful basis to do so.
🛍️ Can I market other products to my customer database?
You should only use customer data for marketing where you have the appropriate permission or lawful basis to do so.
If you want to market a different product or service, make sure your use of the data is compatible with the purpose for which it was collected and complies with applicable marketing and data protection laws.
⚠️ If you're unsure whether your proposed marketing is permitted, seek legal advice or contact the ICO.
✅ How do I know if my customers have opted in?
Customer information is separated into different areas within the Promotion Centre.
Customer Admin / Order Admin — contains customer order information and is not for marketing purposes.
Marketing data — available through the relevant analytics area and only includes customers who have opted in to marketing where applicable.
Always check the permissions shown in the Promotion Centre before using customer data for marketing.
🏛️ Who are the ICO?
The Information Commissioner's Office (ICO) is the UK's independent regulator for information rights and data protection.
They provide guidance to businesses and individuals on how to comply with data protection legislation.
For more information, visit the ICO website.
🛡️ What is Skiddle doing about GDPR?
Skiddle has implemented processes and security measures to help protect customer data.
This includes reviewing data processes, assessing risks to individuals, implementing additional security measures and providing relevant staff training.
📩 Can Skiddle email me my customer data?
Customer data should be accessed securely through the Promotion Centre rather than being sent to you by email.
This helps ensure sensitive customer information is handled securely.
🗑️ What should I do with old email addresses?
You should regularly review the customer data you hold and make sure you have a valid reason for retaining and using it.
If you no longer need personal data, you should consider securely deleting it in accordance with your data retention policy.
💡 Tip: If you're unsure how long you should retain customer data, check the ICO's guidance on data retention.
📅 I run a yearly event. How long can I keep sending my own e-flyers?
There isn't a single fixed period that applies to every situation.
You should consider whether customers would reasonably expect to hear from you, whether they remain engaged and whether you still have the appropriate permission or lawful basis to contact them.
It's a good idea to have a clear data retention and marketing policy in place.
🤝 How will Skiddle help me?
We're happy to assist with questions relating to customer data and your use of Skiddle's services.
However, we cannot provide legal advice. If you're unsure about your own obligations, we recommend contacting the ICO or seeking advice from a qualified legal professional.
🔒 What is Skiddle doing to protect my customers?
Skiddle continues to review its privacy and data protection processes to ensure customers understand how their information is collected and used.
We also have security measures in place to help protect customer information and manage customer communications appropriately.
📬 Why does Skiddle use a soft opt-in at checkout?
Skiddle may use legitimate interests as a lawful basis for certain marketing activities where applicable.
Customers are provided with information about marketing communications and can opt out in accordance with the relevant process.
🏷️ Why do I have to show my name or company name on the checkout?
Customers should be able to understand who is involved in providing the service and who they are purchasing from.
Displaying relevant promoter or company information helps provide transparency about the parties involved in the transaction.
📞 Who do I contact about GDPR and Skiddle?
If you have a question specifically about GDPR and your use of Skiddle, you can contact:
For advice about your own legal obligations, you should contact the ICO or seek advice from a qualified legal professional.
⚠️ Please note: Skiddle cannot provide legal advice. This guide is intended as general information to help promoters understand their responsibilities when handling customer data.