To create a new Facebook pixel, please follow the steps below or alternatively you can watch this loom if you prefer:

1. Go to and select your business manager account that is associated with your pixel

2. Select the Hamburger (3 stacked horizontal lines) in the top left and then Events Manager (depending on your business manager, this may be on the bottom left or top left of your screen).

3. Go to the wheel in the bottom left which takes you to business settings

4. Go to Add and then name the pixel (Make sure the name is clear for you and anyone else that might use it. For example, if it's for the Skiddle website, 'eventname-skiddle' will help you to differentiate it from other pixels.

5. Press Continue

5. Follow the on-screen instructions

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