In 2016, we launched Cool:Off; the event industry's first refund window. This offers customers a 72-hour window to claim a refund if their circumstances change, with no questions asked. This initiative proved hugely successful, boosting event sales by up to 22%, thanks to reduced customer uncertainty. (Did we mention it was an award-winning move? We probably should have.)
To help boost sales during this uncertain time, we're now offering promoters the opportunity to extend this 72-hour window, as they please. This means you can push events taking place later in the year to your customers right now, giving them confidence that should they become ill, or change their plans, they won't be left out of pocket.
We're proposing that the Cool:Off window is extended to 28 days, as we believe this will strongly encourage consumer confidence and thus sales for your events. Get in touch if you'd like to enable this on your event.
To get in touch, please email one of the following emails:
firstname.lastname@example.org for general enquires
email@example.com if you have an account manager